Lighting in a restaurant adds style to the ambiance and plays a role in the customer experience. Various studies show that appropriate lighting increases dwell time, appetite, and inclination to consume food and drink.
Lighting is crucial in retail for creating an engaging and memorable customer experience. In addition to providing the right visibility of products, strategically positioning lighting points within a retail space can optimize the shopping experience, enhance the perception of the environment, and guide customers' experience by influencing their decisions. Indeed, different neuromarketing studies have shown that different lighting options affect final purchase choices.
Within professional lighting systems, there is frequent discussion surrounding the secondary optics applied to LED lights, utilized to focus, and direct light by altering its photometric distribution.
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